Rotary Eye Bank was facing the most common problem that every eye bank faces. They were not getting enough donors. They wanted to create awareness and generate eye donation pledges for the blind.  

We saw an opportunity in a week-long festival called Bandra Fair at the Mount Mary Church. Every year, millions of people from all faiths throng here. The sick come here seeking a miracle. Legend has it that if a wax sculpture is offered in the shape of an afflicted body part, it will be healed.

In this spiritually charged atmosphere, where everyone turns to God, we decided to give people an opportunity to Play God.